Live from Sony IFA 2010 press event
11:11AM Now he’s showing us some 3D golf. Phil Mickelson’s 18th at the US Open. Some great lens flare really puts us in the scene. “You’ve never seen greens like these,” intones Sir Howard.
11:09AM It’s Google TV time. “We are very proud to be the very first media and technology company to bring the future of TV to consumers.” Sony’s Google TV stuff will launch in the US this fall, with more details to be announced in the near future.
11:08AM And now here’s Sir Howard Stringer to talk up the future. Tepid applause, maybe they don’t think he’s 3D enough? “Thank you for having me back again this year. I know you didn’t vote, but thank you anyway.”
11:07AM Fujio Nishida, president of Sony Europe, is on stage talking up Sony’s recent successes. But get this, he’s not just here in the flesh, he’s also being live filmed and projected in 3D. “Feel free to keep you 3D glasses on throughout the presentation.” Oh, don’t worry, we will.
11:04AM Did we say 3D yet?
We just landed at Sony’s IFA 2010 press event. You know what that means: put on your 3D specs. In fact, just in case we didn’t get the subtle hint of the 3D glasses sitting on our chair, there’s a 3D intro video playing right this very second to put us in the mood.
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