Beijing Preview: Peugeot to debut new 408 in the middle kingdom
Peugeot 408 – Click above for high-res image gallery
In another sign of China’s growing importance as an automotive market, Peugeot will use the upcoming Beijing Motor Show to debut its new midsize 408 sedan. The 408 was jointly developed by Peugeot stylists in Europe and China with the aim of appealing to the latter market. The mid-sized segment where the 408 competes comprises 45 percent of the market in that country, so this car could represent a major growth opportunity for the French brand if it succeeds. Peugeot is hoping to follow up its 44-percent sales growth in China last year with another 30-percent jump in 2010.
Aside from the 4.68-meter length, Peugeot hasn’t revealed any other technical details at this time. The new sedan will be produced in China by the Peugeot Dong Feng joint venture for the local market. The press release is after the jump.
[via:autoblog]
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