MP4-12C - Coming to America: McLaren Automotive sets up North American distribution
McLaren MP4-12C – Click above for an image gallery
How many low-production exotic supercars have we had to gaze at longingly from across the ocean? The prohibitively high cost of homologation for the U.S. market has kept more than a few niche automakers away. Even the mighty McLaren F1 had to be brought in through loopholes, with considerable delays, costs and modifications. But the new McLaren MP4-12C won’t follow the same path, as the racing outfit’s nascent road car division has revealed its strategy for worldwide distribution, and North America is figuring large in its plans.
The company has just announced the appointment of regional managers for both North America and Europe as well as the Middle East and Africa, taking its worldwide distribution by the horns. McLaren North America will be based in the New York area and will be headed by one Anthony Joseph, a former regional manager for Porsche, Ferrari and Maserati, whose first task will be the establishment of ten dealer franchises in the United States and Canada. Of course, McLaren first needs to begin production of the MP4-12C, its initial new offering, with sales projected to begin in the spring of 2011. Details in the press release after the jump.
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